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Big screen splicing enterprises should attach importance to brand, technology, products and channel development!

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Big screen splicing enterprises should attach importance to brand, technology, products and channel development!

Big screen splicing enterprises should attach importance to brand, technology, products and channel development!


Three thousand drowning, only take a gourd ladle drink, screen splicing screen enterprise need a clear brand positioning of the self, to build brand a professional image of the self, at the same time strengthen channels of cooperation, do the market segment.

At present in the direction of the diversified development of large screen splicing market, make enterprise development have a clear brand positioning line, to develop their own product strategy, it also needs the development of the enterprise has a long-term vision, combined with their own advantages and market demand to make optimization choice. According to the brand positioning to determine the enterprise product line strategy is one of the big screen splicing has in the execution of the strategy.

Perhaps there is a contrast to progress, no comparison will eventually become the past tense!

Sharp LCD splicing screen with a focus on high-end market, introduced a highlight Mosaic products, LG LCD splicing screen high side stitching screen target market 46, 47, 55 inch LCD splicing products, more than other big screen splicing companies also formulated the corresponding product strategy such as samsung LCD splicing screen.Single, of course, there are some production enterprise product line, the target market is not clear, although in the short term can borrow the development of the industry trend to survive, but from the perspective of the development of long-term cannot form the core competitive advantage, it is difficult to deal with the fierce competition in the future.

There is no difference in the market of splicing screen products, so the market can not only rely on the price, but also can make the enterprise gain healthy development, and can only rely on the brand value of the enterprise itself.Screen splicing now many manufacturers in the market, the good and evil people mixed up, and as a monitor or schedule display product stability and safety is very important, the user first, when the choice is often through the enterprise brand, choose to have trusted brand enterprise.Brand is the invisible pass of large-screen enterprises in the market, and it can also attract investment for enterprises and bring about a virtuous circle of enterprise development.

Big screen splicing industry in China is in the quick corners overtaking accelerating stage, in the future will present product diversity, numerous brands and competitive situation, the development of the industry need further mature and norms.At the same time, in the competition, of course, will eliminate a single low price competition of the brand, and attaches great importance to the brand, technology, products, and the effective brand will take off the shadow of channels, to continue the advancement of led large screen splicing market.

Pub Time : 2018-05-14 09:20:34 >> News list
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